When Brands and Politics Collide

For the second time this year, a study has come out showing how consumers perceive brands as political – whether that is justified or merely supposition.

In March of this year, a report by Global Strategy Group (and highlighted in Fortune Magazine here) pointed out that nearly 80% of consumers expect brands to take action on political or social issues, and 87% believe that brands should effect change.

Now in November, the Wall Street Journal reported (subscription required) on a new study that uses consumer data from MRI:Simmons that shows how brands appeal to one side of the political spectrum versus another.

With stats showing how much people’s purchase behavior is influenced by “red” brands and “blue” brands, do you know which side your yogurt, milk and cereal are on? Comment on social @joinwethepurple and let’s see how much you align with these stories.

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